A Not So Good New Product from Crimson Trace

Crimson Trace's new Defender Series Laser

Lasermax Centerfire

There are times when you have to wonder if people designing and approving new products for a designated market really have a good grasp of what people want and, more importantly, what people need. In this case, I believe Crimson Trace has missed the boat. In fact, they've gone and built a completely different boat designed for people who haven't expressed much of an interest in where the boat will be going.

Crimson Trace is noted for, among other things, building handgun lasers that have their "instant on" feature. An actuation switch mounted on the grip so that it comes on with a firm shooting grip. Many people like this feature. Many people don't.
Laserguard makes a similar laser with the activation switch in front of the trigger guard so that it is easily actuated, or not, by the shooter whenever her or she wishes to turn it on. Many people like this. Many people don't. So, both companies have staked out their markets for this type of laser sight.

Now, Crimson Trace has introduced the Defender Series which is, except for the form factor, basically the same sight as the Laserguard Centerfire. The actuation switch is different in shape and color (it's red on the CT, which is nonsensical to me since the shooter won't be looking for the switch anyway), and the laser shape is different from the Centerfire and from CT's own Laserguard, which I think is a big mistake and a significant issue.

Why? First, and least important, it signals a weakness in their design and innovation concepts. Functionally, the Defender is the same as the Lasermax Centerfire, only it's newer and going up against an established competitor with a proven track record.

Second. Price competition I think. The Defender and the Centerfire are both priced about the same, but CT's Laserguard series is significantly more costly.

Third. And most important from the perspective of people who conceal carry pistols with laser sights, now you are going to have to buy yet another holster.

If you are going to introduce a significant improvement in handgun laser technology and adaptation to the handgun, why reintroduce the wheel that has already been invented by someone else? I think this is basically a move to get some of Lasermax's Centerfire business.

As I've said directly to representatives of Crimson Trace and Laserguard, do your yourselves and us a favor. Develop and provide a reasonably priced semi-automatic handgun laser that does not require the customer to invest even more money in another holster. If you carry concealed, holsters are a big deal. Good ones are expensive, so take that laser sight MSRP of $129 and add about $80 for another holster, or $160 for two. Now, you are spending $200 to $300 for a $100 laser.

At the least, CT could have kept essentially the same form factor as their Laserguard with the change in switch position so that for those who have Laserguards, another holster would not be mandatory. Notice, too, that the Defender's form factor is such that it won't fit a moulded holster made for the Centerfire. So, you can't even try one out in your existing Centerfire holster.

In my opinion, I don't see any reason to go with the Defender Series since Lasermax is already there, and has been for some time with their switch-activated, under-the-slide laser, the Centerfire.

The Companies Behind the Lasers

From Crimson Trace's "Contact Us" page

Lasermax Genesis

As I noted earlier, when I began this project, the companies that make and stand behind their products are probably more important than the products themselves. Of course it is important that the products do the jobs they are meant to do, and that is difficult enough. Being open to customer inquiry, criticism, ideas and complaints is just as important. If your product is showing some defect, or perhaps a design flaw experienced by some users, it is vital that the company listen to those people. Perhaps there is little to be done, or it turns out to be a personal matter not directly related to the design and manufacture of the product, but sometimes there are changes and improvements that need to be, and can be done.

Competing products also live by reputation, especially in the world of laser sights. People now communicate frequently and at awesome volumes, thanks to the internet, email, blogs, forums, and so forth. Rumor and fact are often not distinguished and both can go "viral" over the internet. It is very difficult for a company to reacquire a former customer once the customer gets a bad taste for the company or product, whether that is justified or not. In the large corporation I retired from, the rule of thumb was it is ten times harder to regain a customer than to get a new one. So, for a continuing business striving to compete and build a great rep, customer service is more than a buzzword.

So, the way in which the two companies that are the subject of my comparison review of laser sights work with and relate to their customers, and to their reviewers is an important part of their reputation in the gun world. (Recall that LaserLyte has disappeared from the scene after an assurance that they would participate. That, in itself, is not a good sign for me.)

As was true with Lasermax, there has been an organizational change with Crimson Trace. I've contacted the new person who coordinates review projects in order to inform him of what I have now, how I intend to proceed and if Crimson Trace wants to more fully participate.

According to Crimson Trace's Contact Us page, this is what they have to say about customer service:

At Crimson Trace, our goal is not to meet your needs.  Nor is it to exceed your expectations.  Our goal is to create a “Raving Fan” out of you.  To us, customer service isn’t simply answering your questions, tracking your shipment, or talking you through installation.  To us, customer service is making your experience with our brand shine so brightly that you’re amazed.  That you’ll tell others about your experience.  That you’re not just a customer.  You’re a Raving Fan!

From the Lasermax site, their Contact page:

Contact Us:

Have a question? There are lots of ways to reach out to LaserMax and we
would love to hear from you. Use any of the methods below and let us provide
the exemplary customer service you've grown to expect from LaserMax.

I'm looking forward to seeing how this works.

I learn something new, if not every day, frequently

Today I learned a laser tip from Bob Pincus. I was cruising YouTube looking at firearm and self defense related videos when I spotted a few on lasers and handguns from Pincus on the Personal Defense Network 'channel'. In one, he demonstrates the advantage of lasers on small handguns like the Ruger LCP. The sights on this gun are extremely small and difficult to see, even if you highlight them with paint, which I've done. On a non-contrasting background, on one that's moving, it is very difficult for an average shooter to accurately pickup and sight a target with the standard sights. A laser makes this task much more reasonable. This is something that most of us know and has been discussed many times on the gun forums. However, there is another, and probably much more common, situation in which a laser, especially on smaller guns, is very useful.

There is an intermediate distance between a person and a possible attacker that is somewhere between right up close and personal, where if you need to resort to your weapon, you can automatically get your gun on target without even looking at it. You are fending off an assailant with your left hand and arm, your gun goes tight against the side of your chest point at the assailant's torso (which is inches away from you) and you have an almost 100% opportunity to hit the target without looking. However, if the distance is about two arms length away, the intermediate zone, you can't draw and extend because that brings your weapon into the zone where your assailant can deflect or grab it easily. You need to keep your gun close to  your body, as with the up close example, and still be effective. You can't see the sights. The assailant is too far away to trust to blind pointing and shooting, but if you have a laser, you can light it up and see where the round is going without getting a sight picture.

I think this is a great argument for lasers on small to mid size self defense guns, and probably as valid for larger guns as well.

The next step in utilizing this information is to develop a dry fire routine that will train the muscles and reaction process in your brain to perform the intermediate draw, presentation and shoot.

Having a permit and carrying a handgun is much more than getting the right gun and holster, and practicing target shooting at the range. Learning basic handgun self defense tactics from some of the excellent videos available over the internet, or from respected programs on DVD is a fine way to learn and hone those skills. Most of us can't afford the personalized training classes which makes these videos valuable. One tip on practicing alone, in addition to SAFETY (Always use an unloaded weapon. In fact, make sure ammunition is not even in the vicinity or where you practice.) is to set up a video camera and watch yourself to pick up on where you need improvement. A cheap camera will do. Many computers have them built in, and most phones do too.

Laser sights and the holster dilemma. I propose a solution.

One of my favorite holsters - the pjholster OWB straight drop.

There is another less appreciated aspect to moving to laser sights for your handguns, especially if you primarily use them for concealed carry and self defense. Holsters.

Like most of you, I have somehow managed to acquire far too many holsters for my handguns. I'm not as holster rich as, say, Hickok45, but I have more than a few. Obviously, as we carry more and learn more and develop our own preferences for carry and weapons, our need and appreciation for different holsters grows. The one above, from pjholster.com is a quality example of the kydex holster maker's art. Light, rigid, thin, exact fit to the gun and a firm, foolproof clip integral to the holster which also provides tension adjustments. It's great. But, it won't fit my LC9 with a laser sight attached to it.

No big surprise there, but if I want to continue to use Paul's holster for concealed carry, I'll have to purchase another one from him. Obviously, you say. Yes, but I have more than one favorite holster per gun. Let's say I have one IWB and one OWB holster favorites for my guns. Say I have four pistols that I like to carry from time to time. That's eight new holsters I would have to buy in addition to the four sights, one per gun. This adds up in a hurry. Let's say a good holster costs in the range of $60 - $100. For one gun I'd be laying out say $100 (average) for the laser, plus $120 to $200 for two holsters. Worst case, that's $300. A big bite especially for a old guy on a tight budget.

But, there is really no way around this dilemma. And, it is a big issue for laser sight makers.

Now, I am fortunate in that I can try out a few laser sights to see if they are worth having, given my shooting style and preferences. If I like the idea, I will need to figure out the holster dilemma and maybe consign some of my favorite non-laser holsters to the obsolete pile, or put them up on eBay for cheap.

A call for a solution

I suspect it is possible, given a budget and some ingenuity, for a laser sight maker to come up with a workable design that would remove the requirement for us to purchase new holsters for our laser equipped guns. Guide rod lasers are one solution for larger semi-autos and bigger budgets. I personally like the idea of a laser that fits around the grips, with the sight itself positioned along the side of the pistol. Some makers have this model, but they are mainly for revolvers and larger frame semi-autos, but not all of them. For example, the Ruger SR9c and similar size guns are reliable, popular carry pieces, but you don't see grip lasers available for them that would eliminate the need to go out and buy yet another holster.

I've put the idea forward to different laser manufacturers, but so far I have had no response. I know that the electronics are now small enough to not impede such a design. I suspect that if a company were to develop and market a laser sight system that fit the grips of most popular semi-autos, one that is thin at the grip end and does not interfere with most existing holster designs, and sold at similar pricing as the current crop of clamp on the frame sights, they'd make a killing.

No one has taken me up on that.